AU Online Punters Increasing in Numbers Says Latest Roy Morgan Research
Australia's most popular and highly esteemed provider of dependable, precise and evocative market research, Roy Morgan, recently released the latest results of its Gambling Monitor. The study revealed that from January 2013 to December 2013, around 3.5 million Aussies aged 18 and above engaged in some form of betting activity, of which 758,000 or 21 percent placed their bets online. The figure represents a significant increase when compared to the 2010 gambling data, which reported that only 14 percent of Australians engaged in online gambling.
Although the report also indicated that the overall percentage of mature punters in Australia has taken a downward trend, the proportion of online bettors is actually on the rise. According to Roy Morgan Research International Director of Tourism, Travel & Leisure, Jane Ianniello, the increasing number of punters placing wagers online is deemed as almost inevitable, since the advent of computers, smatphones and tablets has made Internet very accessible to more Australians.
The full 12-month period covered by the study showed that as far as Internet wagering activities are concerned, 17 percent used their PC or laptop, 8 percent used their smartphone, 3 percent made use of a tablet or iPad, while 1 percent used their Internet-enabled television.
Actually the Roy Morgan Gambling Monitor aims to provide the gambling industry with deeper insight about the activities and preferences of Australian punters. The results of the research investigation could help identify Aussie casino customers who are inclined to use online betting facilities. The company makes use of a ground-breaking tool called “Helix Personas”, a modeling process that permits profiling, since it incorporates data sources and thousands of attributes that are updated monthly to reveal changing consumer patterns.