Gambling Research Australia (GRA), the national study work group established by the federal government, recently released a comprehensive report that profiles the typical Australian online punter and the issues influencing his gambling behavior.
Entitled as “Interactive Gambling”, the report compiled data gathered through national telephone interview conducted in 2011, and via a 2012 national online survey. Around 15,006 adult Australians were interviewed by way of a random digit dial computer-assisted phone, while about 4,594 usable responses to a national online gambling survey were used as samples in determining the general characteristics of online punters in Australia.
The GRA study defines an interactive gambler as one who had engaged in at least one Internet-accessible game or other forms of gaming entertainment involving real money wagers, during the past year. Based on this, the study inferred that Aussie interactive gamblers are most likely male, single, younger than their land-based counterparts, and possibly degree holders engaged in full-time work.
It further suggests that the younger set of gamblers have more positive perceptions about online gambling activities, since they dabble in diverse types of remote wagering, such as betting on sporting matches, racing events and online poker. Moreover, the study found most Internet-based punters as having “significantly more accurate knowledge” of what is lawful or not, when it comes to gambling online.
Convenience of use and accessibility from within one's home are the main drawing factors of interactive gambling, followed by competitive offerings, the site's reputation, the diversity of betting products, and the high payout rates. Although most Aussie punters voiced preference for locally licensed online betting facilities, the results of GRA's study show that 60 percent of Australia's interactive gambling in the years covered, occurred in offshore-based wagering sites.